Most Generation Z want to ‘be their own boss’ — but one expert says they’ll face a reality check

 

Gen Z is increasingly proving to be the entrepreneurial generation, with the majority wanting to set up their own business — but one expert warns it might not be as straightforward as they think.

Some 75% of Gen Z — the generation born between 1996 and 2012 ­­— have ambitions to “be their own boss,” and have no intentions of working a 9-to-5 job for the rest of their career, a survey of 2,000 British adults by Santander UK found.

Additionally, 77% are confident about their ability to launch and run a successful business — and 39% say all they need is a smartphone to do so.

In contrast, just over a third of Gen X and Boomers said there were fewer opportunities to start their own businesses when they were young because of pressures to pursue traditional education and career paths. Gen X were born between 1965 and 1980, while baby boomers were born following World War II, between 1946 and 1964.

“Gen Z is proving to be the most entrepreneurial generation yet, and it’s no coincidence,” Sam Jones, Dragon’s Den star and founder of Gener8, said in the survey. “Unlike previous generations, they’ve grown up fully immersed in the digital age, where information, tools, and global connections are just a click away.”

This exposure has led to an innovation mindset, he added. “They’re not just prepared to start their own ventures – they’re uniquely positioned to outpace previous generations in turning ideas into reality.”

Gen Z’s entrepreneurial spirit is well-documented and is driven by a desire for autonomy and freedom — including more flexibility, a better work-life balance, and having a purpose — Dan Schawbel, a future of work expert and managing partner at Workplace Intelligence, said.

In one viral TikTok video, Alexis Firment, a former teacher from Ohio, complained about not being able to leave work early even if she had finished all of her tasks for the day. The video resonated with younger viewers and in the comments some lamented the struggles of “being treated like a child” at work.

“Having grown up in a digital age and witnessed economic instability, they’re often disenchanted with the rigid structure and perceived limitations of conventional work arrangements,” Schawbel said.

“Instead, entrepreneurship appeals to Gen Z as it offers more control over their work and life, opportunities for innovation, and the potential to leverage their technological skills. It also provides a platform to address social or environmental issues they care about, while potentially offering greater financial rewards and independence,” he added.

‘Potential Reality Check’

Gen Z’s key strength is that they’re digital natives and are quick to adopt new technologies, compared with older generations, according to Schawbel.

“Their innate understanding of digital platforms, social media, and emerging technologies allows them to navigate the online business landscape with ease,” he said.

But he pointed out that while Gen Z are tech savvy and smart, they may not be fully equipped to run their own businesses.

“Gen Z’s readiness for the challenges of entrepreneurship is a mixed picture. While they possess certain advantages like digital savviness and innovative thinking, many may underestimate the demands of running a business,” he said.

“The long hours, financial insecurity, and constant pressure of maintaining profitability can be daunting realities that clash with their desire for work-life balance.”

While some Gen Z entrepreneurs will thrive, other will face a “potential reality check,” as business demands clash with their lifestyle preferences, Schawbel added.

Suze Orman says ‘everyone should absolutely’ own bitcoin—here’s why

Take a look at bitcoin’s price chart, and it’s easy to see the appeal for investors. The largest and most widely traded cryptocurrency is up 118% over the past 12 months, and returns have been astronomical since the coin’s creation in 2009.

Nevertheless, much of the old guard of investing and personal finance want nothing to do with it.

Earlier this year, financial podcaster Dave Ramsey compared buying to investing in the Iraqi dinar, which he views as an unstable currency that doesn’t enjoy the robust government backing of the U.S. dollar. Due to its volatility, “I wouldn’t wish bitcoin investments on someone I really dislike,” he said.

Berkshire Hathaway Chair Warren Buffett is out, too. Since bitcoin doesn’t produce earnings or throw off cash, Buffett once said he wouldn’t pay $25 for the entire world supply.

But don’t count Suze Orman among the crypto naysayers. The financial expert and host of “Women & Money (and Everyone Smart Enough to Listen)” counts bitcoin as part of her portfolio and thinks you’d be wise to hold some as well.

“Everybody should absolutely have exposure to bitcoin,” she tells CNBC Make It. “But in case I’m wrong — and I’ve been wrong — you gotta be OK with losing that money. So put as much money in there as you’re OK losing.”

Orman’s case for holding bitcoin

Crypto enthusiasts cite a variety of reasons to hold bitcoin and other popular cryptocurrencies. Some say bitcoin can operate as a store of value akin to a precious metal, since, similar to gold, there is a finite amount of it available. Others say bitcoin could serve as a long-term hedge for inflation. Others see appeal in bitcoin’s function as a currency and hold it in case the dollar or other currencies collapse.

But Orman isn’t interested in any of that.

“As younger people make more money and mature, [bitcoin] will be one of their investments of choice, and that will cause it to go up,” she says. “I don’t think it will ever be a currency or a store of value. But because the younger generation has a fascination with it — and you see the energy — a whole lot of people having interest in it, eventually it could very well catch fire.”

Some 70% of cryptocurrency ownership belongs to millennial — those born between 1981 and 1996 — and Gen Z — those born between 1997 and 2012 — investors, despite those two generations making up 41% of the population, according to Morning Consult.

Essentially, Orman’s case is that crypto is a speculative asset, one that moves not based on fundamentals but on investor demand, that will continue to attract more speculators. If you’re willing to stomach some volatility, she says, you stand to boost the value of your portfolio over the long term.

“This is an investment that you’re either going to lose it all, or you’re going to let it run until it’s worth $100,000 or $200,000,” she says.

Keep the risks in mind

Still, Orman says, you can’t invest without keeping in mind that your stake could go to zero. That’s why she suggests two guardrails.

One is only investing what you can afford to completely lose. For many Americans who will rely on their investments to fund their income in retirement, that’s not much. Many experts suggest devoting no more than 5% of your investable funds to high-risk assets.

Orman also favors buying crypto through a bitcoin spot exchange-traded fund rather than owning it in a digital wallet or through a crypto brokerage.

“I feel better owning an ETF because I would never want to see an FTX happen again. And don’t tell me it can’t happen again,” she says, referring to the collapse of the once-prominent crypto exchange.

As for holding bitcoin directly: “I still will never understand how the wallets work and how if you lose your passcode, you never get it again,” Orman says.

Moreover, Orman likes the ease of seeing her investment in a portfolio alongside her stocks, ETFs and mutual funds, rather than holding crypto in a separate account. “I can just relate to that. I can understand it,” she says.

Take a look at bitcoin’s price chart, and it’s easy to see the appeal for investors. The largest and most widely traded cryptocurrency is up 118% over the past 12 months, and returns have been astronomical since the coin’s creation in 2009.

Nevertheless, much of the old guard of investing and personal finance want nothing to do with it.

Earlier this year, financial podcaster Dave Ramsey compared buying to investing in the Iraqi dinar, which he views as an unstable currency that doesn’t enjoy the robust government backing of the U.S. dollar. Due to its volatility, “I wouldn’t wish bitcoin investments on someone I really dislike,” he said.

Berkshire Hathaway Chair Warren Buffett is out, too. Since bitcoin doesn’t produce earnings or throw off cash, Buffett once said he wouldn’t pay $25 for the entire world supply.

But don’t count Suze Orman among the crypto naysayers. The financial expert and host of “Women & Money (and Everyone Smart Enough to Listen)” counts bitcoin as part of her portfolio and thinks you’d be wise to hold some as well.

“Everybody should absolutely have exposure to bitcoin,” she tells CNBC Make It. “But in case I’m wrong — and I’ve been wrong — you gotta be OK with losing that money. So put as much money in there as you’re OK losing.”

Orman’s case for holding bitcoin

Crypto enthusiasts cite a variety of reasons to hold bitcoin and other popular cryptocurrencies. Some say bitcoin can operate as a store of value akin to a precious metal, since, similar to gold, there is a finite amount of it available. Others say bitcoin could serve as a long-term hedge for inflation. Others see appeal in bitcoin’s function as a currency and hold it in case the dollar or other currencies collapse.

But Orman isn’t interested in any of that.

“As younger people make more money and mature, [bitcoin] will be one of their investments of choice, and that will cause it to go up,” she says. “I don’t think it will ever be a currency or a store of value. But because the younger generation has a fascination with it — and you see the energy — a whole lot of people having interest in it, eventually it could very well catch fire.”

Some 70% of cryptocurrency ownership belongs to millennial — those born between 1981 and 1996 — and Gen Z — those born between 1997 and 2012 — investors, despite those two generations making up 41% of the population, according to Morning Consult.

Essentially, Orman’s case is that crypto is a speculative asset, one that moves not based on fundamentals but on investor demand, that will continue to attract more speculators. If you’re willing to stomach some volatility, she says, you stand to boost the value of your portfolio over the long term.

“This is an investment that you’re either going to lose it all, or you’re going to let it run until it’s worth $100,000 or $200,000,” she says.

Keep the risks in mind

Still, Orman says, you can’t invest without keeping in mind that your stake could go to zero. That’s why she suggests two guardrails.

One is only investing what you can afford to completely lose. For many Americans who will rely on their investments to fund their income in retirement, that’s not much. Many experts suggest devoting no more than 5% of your investable funds to high-risk assets.

Orman also favors buying crypto through a bitcoin spot exchange-traded fund rather than owning it in a digital wallet or through a crypto brokerage.

“I feel better owning an ETF because I would never want to see an FTX happen again. And don’t tell me it can’t happen again,” she says, referring to the collapse of the once-prominent crypto exchange.

As for holding bitcoin directly: “I still will never understand how the wallets work and how if you lose your passcode, you never get it again,” Orman says.

Moreover, Orman likes the ease of seeing her investment in a portfolio alongside her stocks, ETFs and mutual funds, rather than holding crypto in a separate account. “I can just relate to that. I can understand it,” she says.